Success stories
Helping a national tech retailer simplify their complex marketing calendar
ASMBL is helping our client benefit from powerful DAM features like version control and on-the-fly editing—plus DCM’s end-to-end support.
Challenge
In the wake of COVID-19, many organizations have had to dedicate significant resources to monitoring population health. Convenient, accurate testing has consequently become a crucial tool in maintaining public safety. A recognized leader in health diagnostics, our client set out to create a solution for streamlined self-testing and web-based results-gathering. Drawing from a 17-year relationship with DCM, they enlisted our healthcare team to help them develop it and bring it to market.
Solution
ASMBL simplifies marketing workflows by centralizing and automating management of digital assets, from documents and photos to artwork and videos. Assets can be uploaded, created, edited, and distributed. They’re securely stored, and metadata-tagged for fast searching and sharing. Built-in version control ensures only the most recent file is displayed. Previous campaigns are easy to retrieve and replicate, while validation of pricing across different assets is automatic.
And what really sets ASMBL apart from competitors is its end-to-end support: ASMBL includes full implementation, training, and ongoing service. So companies overcome challenges challenges, helping companies overcome challenges of adoption and governance.
Results
Our client’s marketing activity is now more visible and trackable across all business lines. As an example, our client can:
- Create a personalized flyer using approved assets
- Version it for different regions, syncing price and core messaging while complying with regional terms and conditions
- Deploy it across digital and print channels
- Update it any time and cascade all changes automatically across all impacted assets
- Gather insight on its effectiveness at different touchpoints, informing future planning and budgeting
- View history and inventory, placing new orders using dynamic pricing
- Benefit from the peace of mind that comes from greater compliance with regional terms and conditions
The program launched successfully and DCM currently executes and ships 250+ kits daily. We also provide a daily backfeed of shipments and recipients, after which patients’ records are deleted from our database.
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Give your team time to do more with DCMFlex
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